Thursday, October 29, 2009

Excellent Analysis by Charu on Page Industries - Jockey Brand

Just jaw-key-ing. There, that’s how you’d say it. An expression of comfort that reflects your change of urge to be crazy, uninhibited, carefree, un-posey, cheeky even. We’re all for it. Go ahead, easier said than done.


A “BRIEF” ABOUT THE COMPANY

Just jockeying ;) Sounds and feels familiar na? Well yes, I’m talking about one of India’s very popular brand for Innerwear/Leisurewear for Men and Women. The company behind getting the world renowned brand “JOCKEY®” to India, Page Industries Ltd. was set up in 1994 by Genomal family.


The family had then been associated with JOCKEY International Inc. for 44 years as their sole licensee in the Philippines. Page Industries became a public company in March 2007 and is quoted in the Bombay Stock Exchange and the National Stock Exchange of India.

Page Industries Ltd., located in Bangalore, India are the exclusive licensees of JOCKEY International Inc. (USA) for manufacture and distribution of the JOCKEY® brand Innerwear/Leisurewear for Men and Women in India, Sri Lanka, Republic of Maldives, Bangladesh and Nepal. Recently the contract has been extended for the next 20 years, i.e. till 2030.

Read the rest using the link below

http://gcharu.blogspot.com/2009/09/just-jockeying-page-industries-ltd.html?showComment=1256885784931#c1894014989061080232

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